ANIMATION CAMPAIGN THAT EDUCATE ADULTS AND HELP THEM CONVEY METAPHORS TO
CHILDREN
The
idea of the ‘Banish the Bedroom Tax
Monster Campaign’ came after a long process. It begin with discussion and
meeting other team members to talk about who is the target audience and what
they want to achieve. They start with a board meeting and brainstorm about the
problem and they keep in touch with the media to pressure the Scottish
government about it. In this campaign in particular the use of the monster as a
metaphor helps them to convey the message to the people and the result is very
successful. People understand more about the bedroom tax and why they should be
scared of it. The success of every campaign depends on what target Shelter
Scotland wants to achieve but overall the campaigns that they have done have
become a major success. People understand more about the problem and start to
ask about solutions. They already had a talk given to high school students in
Dundee about how they help a lot of people to tackle their problems.
It is important to change people perceptions about
homeless people. People nowadays have a lot of advantages being able to use
their gadgets and technology to do some research and understand this complex
social problems. It is also very important to educate the homeless, for them to
know that they have the opportunity to have a better life. People must know
that the homeless come from the community and have been rejected. They should
have a chance to change their own life and serve the community too. We need to
educate children about helping the homeless because we need to instill good
moral values in them and help them to grow a better future.
In
the interview, the participant said about “We need to help people to understand
the real problem of homeless. It just not about people who sleep roughly on the
street every night, but people who live in poor condition of house also are
homeless”. It was a great information that helped with understanding different
meanings of homelessness. We always see the outside of the problem but never
investigate it further. The bigger issue is to educate people about the
important things in life. A proper home is very important because we need it to
provide good living condition for our children. We can have a good job but if
we lose our home it can make our life harder.
Reflecting towards my own project, we can pretend that
we don’t see things that goes wrong but everything that kids see us do will be
their guidelines to become adults. I think that helping others is important
because we can do it. We have the power to make a positive impact to others and
it is just the matter of the time, place and the heart being willing. The
reason that bad things are going on every day is because there are not enough
people doing good things. A good message can help homeless to get a better life.
This interview has given me a good point to begin my research and animation
project. I now start to investigate how an animation campaign can educate
adults and help them convey metaphors to children. In the process to produce a good metaphor in
my animation project, I hope that adults can get a better understanding on how
important they are as a role model to their own children.
http://thebedroomtaxmonster.co.uk/
- 4/21/2016 10:43:00 pm
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